CEO at Ellp
October 12 - (7 Min Read)
Since launching Ellp in September 2016 and 100,000 downloads later, we learned a great deal about what it takes to launch a startup. One thing is certain, there are some cool tools out there willing to make your life a lot easier!
If you are a startup owner, you may be on the lookout for the best services out there to help you getting the right audience and communicating with your users, receiving their feedback and measuring their behaviors. Let me share with you what tools we chose for Ellp, what they can do for you and what was our experience with them.
(A revolutionary template-based viral & referral marketing solution for modern marketers)
Our first public appearance featured a sign-up campaign for early adopters of Ellp’s Beta version. The campaign lasted for a month and recorded over 1,200 sign-ups. The last thing you want to do before launching is reinventing the wheel. That is why we turned to Viral Loops and used one of their referral programs. We had designed a simple, yet effective, leaderboard campaign whereby the Top 10 referrers would get VIP status and receive Amazon vouchers. The cool thing with Viral Loops is that they offer pre-made templates for all sorts of gamified launches.
(A tool to gather in-app feedback)
On launch day, I remember waking up much earlier than usual to start seeing the feedback coming in. We were all excited to see whether the concept was being accepted and that the design and user experience was appealing as we thought it was. But what we were interested to hear the most was blunt feedback that would enable us to up our game. To encourage users to share their thoughts, we introduced an in-product poll asking users to submit their sentiment and to share anything they feel was worth sharing with us. As the Doorbell.io feedback tool supported the concept of user sentiment out-of-the-box, it was an ideal match for Ellp. Doorbell’s Feedback Capture API allowed us to implement Doorbell integration on the Ellp server rather than in the Ellp application, as this would allow greater flexibility. To date, we have collected over 3,600 direct user feedbacks, of which a staggering 88% was positive! Even though we’re blushed to see all of this support coming in, we give extreme importance to those users who either provide recommendations or require additional support or simply dislike our product. Doorbell’s simple interface allows us to segment this feedback and get back to users as quickly as possible. Their service is impeccable and Phil, the brains behind it all, is always super responsive to any query we might have or suggestion we might make. Eventually, in addition to our in-app feedback, it was a no-brainer to integrate our website feedback and email feedback with Doorbell too, and now we handle all users’ feedback through a single interface.
(A new and easy way to truly understand your web and mobile site visitors)
While a lot of our energies are focused on the product, we are also very active in our online presence. Our website, www.ellp.com, does not only need to convey our message and brand values, but it is also the place to be for those wanting to download Ellp. Over the past year, we constantly kept optimizing the website’s user-experience, improved on our content and tried to make it easier for users to download and install Ellp. We did, in fact, roll out a number of iterations on Ellp.com as you can see below.
Changes, however, are not just esthetical. In fact, we have been using Hotjar to make sure we really understand our users’ challenges in browsing our site, understanding our value proposition and giving Ellp a try.
Through their cool heat map functionality, we could easily figure out what are the content, visuals and CTAs (calls to action) capturing users attention. It might not always be what you want to think! In this particular version, we realized that the 30-second animation was clearly grabbing our users’ attention but failed to take the message across. This is when we decided to have an animated hero banner that was more descriptive. This brought about around 26% improvement in Ellp’s download rate. A huge success for us (for now!).
Hotjar also helped us a lot in collecting user feedback online through their easy-to-set-up polls. Recently, we did in fact set up an online poll (in literally 2 mins!) asking the users what cards they would want us to develop next. Tons of cool ideas started flowing in and some of them are already at development stage!
While there is still a lot ahead of us in terms of developing Ellp and taking it where our vision leads, the progress we made in a year is tremendous. Could Ellp have done it without these tools? For sure, not. We’re living the era of startups and there are thousands of tools out there willing to make our lives easier. You just have to look for them. Good luck!
P.S. If you’re a fan of getting things done faster, then Ellp is just the right solution for you. This new PC assistant can take care of a variety of tasks for you from maintaining your PC at the optimal level of performance, to helping you stay focused and be productive, to monitoring your online safety and even to elevating your entertainment. And what’s best – Ellp is free to download and yours to keep!
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